1 Adidas company development process
“For every athlete to provide the best shoes”, in this simple and ambitious idea to encourage the first World War II, as a shoemaker and obsessed amateur athletes of Adolf Dasler and Rudolf Dasler brothers began to do shoes in Germany, manufacturing dedicated light running shoes and soccer shoes. The entrepreneur is Adolf, the dealer is Rudolph, Jesse Owens in the 1936 Olympic Games wearing their shoes to win a few gold medals, which makes them from the beginning to implement a new sales strategy. But the brothers fell out in 1948, Rudolph with half of the equipment to leave Adolf, the establishment of the Puma shoe company, Adolf use the remaining resources to establish the Adidas company, and Puma company has never gone beyond Adidas company. The company produces a large variety of high-quality sports shoes, and ultimately in the 20th century, 60 years, as the world’s leading event of all fake yeezys major sports shoes suppliers. However, into the 70’s, Adidas did not realize that the civilian movement has become a trend, or focus on professional sports shoes. Due to the expected failure of sales and the underestimation of market competition, Adidas’s position has been challenged, and finally replaced by Nike in the late 1970s. In 1997, after joining salmon, it became one of the world’s leading sporting goods companies, both of which complement each other in terms of product and geographical coordination. Salmon was particularly strong in North America and Japan, adding that Adidas raised its presence in the US market Share is helpful. From 1998 to 2000 Adidas rebuilt its market share followed by Nike, ranking second in the market position and 11.8% market share.
2. Enterprise culture:
Vision: Our passion for sport makes the world more peaceful;
Attitude: IMPOSSIBLE IS NOTHING. Everything is possible; Mission: Become a sports brand that leads the world;
Brand core values: honest and trustworthy, responsible and trustworthy, inspiring; development of innovation, sincere and frank, full of experience.
3. Adidas organization environment
Internal communication activities to improve employee participation
Adidas believes that a strong internal communication platform is essential to drive and promote employee participation in our organization. For example, the Group Intranet has been established over the past two years to enable departments and teams to quickly build and edit their own internal communication platform blog. It also enables employees to comment on the news, share knowledge, collaborate and discuss current topics. 2010 launched the entire group of IDE autofocus Oulum, allowing employees to be recognized and involved in their implementation during the implementation process. The focus of the company in 2011 will be knowledge management and collaboration. We plan to implement the Microsoft SharePoint platform, so that we have a global, knowledge management integration tool. This is part of a long-term project to build a modern learning organization.
Diversified workforce to achieve global goals
Adidas as Gloria LC companies need different ideas, expertise, interest and cultural backgrounds to ensure that we achieve our goals. The company’s existing employees from more than 50 countries, the high degree of diversity of staff. The company takes action to ensure that the environment includes diversity through measures such as networking activities, cross-cultural training, and the realization of a combination of work and life. Creating an attractive working environment
Adidas’s goal is to coordinate the business interests of the Adidas Group with the private and family needs of the staff. Proposed work and life balance programs: family-oriented services, flexible working hours and locations, human development and leadership-related work and life balance.
So that employees can achieve their personal best results
In order to achieve their personal best grades, the group provides training for employees to consolidate their strengths, improve their skills and overcome their own challenges. In this process, the company’s personal desire and demand for the highest priority. The company through the performance management, talent management, succession management ability to ensure consistent, transparent performance.
Adidas team structure
The company has business in the global market. Market division: Asia, Europe, the Americas. The company’s main subsidiaries are global, directly or indirectly through various means, mainly divided into Germany, the Americas, Europe, Latin America, Asia Pacific region. ADIDAS through its worldwide subsidiaries, wholesalers, licensed operators and agents, so that products are sold in almost every country in the world. Its branch spread in more than 50 countries around the world, the product sold to more than 160 countries and regions, is the world’s number one sporting goods company. ADIDAS products, the most important one is football shoes, the annual production of more than 500 varieties of more than 280,000 pairs of more than 150 countries in the sporting goods sales occupy the first place. ADIDAS has established a well-established framework in the market, which includes the definition of ownership and management rights; the use of products as a business point of intersection; the adoption of centralized management tools and the establishment of design and development centers in Europe and North America; the establishment of regional sales subsidiaries ; And the establishment of joint ventures with the original distributors, directly improve the market position.
5. Adidas business organization goals
Adidas Group is committed to becoming a global leader in the sporting industry on sports passion and cheap yeezys lifestyle.
Adidas promised to continue to strengthen our brand and product, improve our competitive position.
Adidas’s innovative and design leaders want all athletes to the highest level of sport and bring the best performance to the market.
Adidas gets the attention of consumers, thus resulting in continuous improvement of quality, appearance, feel and our products and organizational structure of the image match and beyond the expectations of consumers and provide their highest value.
Adidas is a global organization, social and environmental responsible person, is a set of creative and diverse owners.
Adidas is committed to continuously improve the excellent financial performance.
The ultimate goal of the organization is to lead the sports enthusiastic and sports lifestyle to build brand sporting goods industry, to predict and meet the needs of consumers and customers, and constantly strive to create innovative culture, challenge yourself, break the routine, embrace changes. Through the use of this culture, we push the boundaries of yeezys products, services and processes to strengthen our competitiveness and maximize the Group’s operations. Is committed to meeting the full range of customer and consumer needs to ensure the correct size and color of the product availability, improve the level of technological innovation, to achieve high-end products, high quality standards. 6. Adidas made the results
Today, Adidas is still uphold the concept of perfect footwear, constantly with the world’s top athletes and coaches exchange ideas and needs, after a series of repeated tests and tests, the development of ergonomic products, not only to help all kinds Professional athletes to enhance the performance of sports, better able to meet the general market consumer demand for high-quality sports goods. In recent years, Adidas not only in the design, the function of a new breakthrough, the representative of the three lines of the concept of design also set off another trend in the fashion trend, swept through the young new generation of popular new style, leading the global sports goods towards More diversified vision